Everything that I've heard mentioned as being under the vague umbrella of Library 2.0 seems to me to be just modern business-- adapting and changing as necessary to stay relevant and competitive. I liked Michael Stephens' statement about straddling the line between embracing new technologies and utilizing them to maximum effect versus jumping on every trendy techno bandwagon that happens by no matter the cost (both pecuniary and temporal).
There is so much written on this subject that it's a bit overwhelming!
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